Posts tagged with: paid media
2 posts
ChatGPT Ads: The Rise of Answer Engine Marketing (AEM)
The launch of ads in ChatGPT marks the transition from Search Engine Marketing (SEM) to Answer Engine Marketing (AEM). This shift will impact performance measurement, especially in Latin America, where deployment is expected by late 2026. Success will depend on brands' ability to become the suggested answer, prioritizing semantic influence over traditional click bidding.
The click tax: The trap of Retail Media fragmentation in LATAM
If you are a mass consumption brand in Latin America, you are not buying advertising; you are paying a "data toll" to each retailer separately. Retail Media is the great promise of the decade, but the lack of standards is creating a black hole in marketing budgets. This post analyzes why your reports from Mercado Ads and Rappi are never going to match and how to avoid being charged three times for the same sale.
LET'S TALK.
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AMBASSADORS.
Zenda in the world.
EUROPE
Julián Iglesias Bello
US & LATAM
Julian Chadwick