Ideas, measurement and paid media.
Clear analysis on what shifts in the growth ecosystem: platforms, data, martech and judgment.
How to measure ChatGPT ads when the only read was OpenAI's own
On July 7, 2026, Profound launched Ads Studio, the first platform that measures ad presence in ChatGPT, Perplexity and Gemini independently of what each platform reports, with two proprietary metrics: Paid Share of Voice and Relevance Score.
LinkedIn launched 5 AI creative tools in Campaign Manager: what changes for B2B teams in LATAM
On July 1, 2026, LinkedIn activated five AI tools inside Campaign Manager. The most important figure in the announcement is not the feature list but the benchmark that accompanies it: campaigns with 5 or more ad variants achieve more than 20% higher CTR than single-ad campaigns. For B2B teams in LATAM operating with limited creative resources, that number redefines what acceptable testing looks like.
GA4 changed how your traffic sources read: Source Group, the AI Assistant channel, and what to review this month
On June 11, 2026, GA4 added the Source Group dimension: it retroactively normalizes the fragmented source strings of about ten platforms (facebook, fb and m.facebook.com become a single row), with ChatGPT and Perplexity as first-class sources. Per-source rankings move without the market moving, and the change lands next to two others that should not be conflated: the May 13 AI Assistant channel (forward-only) and the June 15 consent restructure, the only one that can move real volumes. What gets simpler, what did not change, and what is worth reviewing in your properties this month.
Every ads platform now speaks MCP
Between February and June 2026, six ads platforms (Amazon, Google, Meta, TikTok, Pinterest and Microsoft) shipped official MCP servers: the ads account became operable by AI agents through official OAuth, with no sketchy connectors and no account-ban risk. But the platforms diverge on how much power the agent gets: Google chose read-only, Meta chose full write with everything paused by default, TikTok and Amazon chose full write without that documented brake. That divergence is the news: the governance decision does not come solved out of the box, it has to be made by every team spending real money.
Product, growth, and technology: the convergence your martech stack hasn't absorbed yet
Product, growth, and technology increasingly run as a single discipline, but most martech stacks are still wired in silos inherited from the previous era. Consolidating cuts friction, and raises vendor dependence by exactly the same amount: there is no free lunch. It matters most for startups and scaleups where speed of learning beats optimizing each layer on its own.
What Running a Growth Agency Taught Me About Product Teams
Most growth problems aren't acquisition problems: they're product-clarity problems that only show up once traffic increases. Lessons from running a growth agency on why the fastest teams argue about metrics before solutions, and the one question every product team should answer every week.
ChatGPT Ads: what early testers are reporting, and which countries are next
In four months, ChatGPT advertising went from a US-only test to five live countries, with Mexico and Brazil next in line. The performance data looks attractive, but almost all of it comes from OpenAI or its commercial partners, with no independent verification. For a team in LATAM, the move today is not to enter the channel: it is to get your own measurement ready before it lands.
Meta Simplifies CAPI and the Pixel With One Click: More Signal for Everyone, But Mostly for Meta
Meta launched a one-click Conversions API setup and a Pixel that auto-enriches data with AI. Google did the same thing five days earlier. Both platforms are simplifying measurement at the same time because both need more signal to feed their optimization models in a post-iOS ecosystem that is running out of browser data. If you did not have CAPI, this is a no-brainer. If you already did, the question is what the AI enrichment changes and who controls the data.
X Ads Manager Got a Makeover: New Dashboard, AI Targeting, Vertical Video. But the Migration Broke Things.
X redesigned its Ads Manager with real improvements: AI targeting, vertical video, unified dashboard. The product is better. But the migration brought data discrepancies between API and dashboard, a policy overhaul with 35% rejection rates, an aesthetic scoring system that financially penalizes non-compliant creative, and a global outage during the rollout.
Stripe Enters Facebook Ads: Native Checkout, the Agentic Commerce Protocol
Stripe launched native checkout inside Facebook Ads where users can buy without leaving the app. This isn't just a payments feature: it's the first concrete step toward a model where the funnel compresses to ad-to-checkout. For paid media teams, the urgent question isn't whether to activate, but how to measure when the click to your site disappears.