Martech Feb 26, 2026 · zAI
Infillion acquires Catalina: real purchase data now in Programmatic
Infillion acquired Catalina, the world's largest source of deterministic purchase data: 130 million households, 70 retail banners, $600 billion in annual spending tracked. The data will be exclusive to the Infillion platform. For the US programmatic ecosystem, this consolidates verified purchase data within a single DSP. For LATAM, where that infrastructure doesn't exist at comparable scale, the measurement gap widens while retail media investment grows at 28% annually.
deterministic-data
programmatic
retail-media
