INFINIT: +22,000 eyewear units sold online in a year
In 2020, INFINIT brought us in to launch their ecommerce channel. Starting from a strong physical retail foundation, we built the performance infrastructure needed for the online store to not only complement their brick-and-mortar locations, but to outpace them in volume.
The challenge
INFINIT was an established brand in physical retail with no owned presence in ecommerce. The goal was straightforward: launch their online store in 2020 and position it as a real sales channel, not just a brand showcase.
- Build a digital sales channel from the ground up for a brand whose operations had been entirely offline.
- Deliver measurable results during high-traffic commercial events such as Hot Sale and Cyber Monday from the very first year.
Our approach
We worked across two fronts: initial channel activation and tactical preparation for seasonal demand peaks.
- 01
Channel launch and campaign architecture
We defined the performance campaign structure to generate demand from day one, prioritizing high-intent audiences and product-category segmentation to drive qualified traffic efficiently.
- 02
Tactical activation during peak events
For Hot Sale and Cyber Monday, we designed event-specific strategies around budget allocation, bidding, and creatives that doubled sales compared to equivalent periods, capturing elevated traffic volume without eroding margin.
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