Data & AI
We solve data problems the platforms don't, and explore AI at the frontier of marketing. Serious measurement on one side; a lab where we build (and ship) tools on the other.
Measurement beyond the platforms.
When native dashboards aren't enough, we build the measurement that is: cross-platform, incrementality, and models that show what actually moves the needle.
Measurly
Cross-platform measurement. Open source.
Signals
An enhanced conversions model.
Incrementality tests
Real lift, not correlation.
MMM
Marketing mix models: each channel's true contribution.
We explore AI at the edge of marketing.
A lab where we test, break and build. Some things become tools; others stay experiments. All applied, with human judgment on top.
SeePM, our most advanced one.
It scans your accounts every day, flags the drift and runs the math. A senior person reads it and decides what to move. The tool suggests; the person signs off.
See SeePM ↗ScaleMage
AI creative resizing.
Content agents
They write and publish editorial content.
Synthetic users
Panels that validate marketing assets before you spend.
MCPs
For non-traditional networks: Apple Ads, TikTok, GTM.
Got a data challenge, or want to explore something with AI?
Tell us what you're trying to solve and we'll find where to start.