MarTech
Your data and your spend, run by one team, with no handoff between measurement and budget. We set up and operate your CDP, your product analytics and the activation into paid, on your own accounts.
One team for the data and the spend.
Hiring a senior CDP-plus-analytics person in-house is a six-month search and still covers half of this. Here you get a team already running the full loop, from data to spend, on accounts that stay yours.
CDP
We set up and run your CDP (Segment, RudderStack or whatever you already use) on your own account. We resolve identity, build the audiences and sync them to Meta, Google and your CRM. The schema is versioned and documented in your repo, and the data stays yours.
Product analytics
We define and version the tracking plan in Amplitude, Mixpanel or GA4, and reconcile event volume against the source of truth so the funnels don't silently drift. When the product changes, we update the tracking with it.
Activation
We connect that data to where the money is spent: audiences and conversions that flow into paid, lifecycle and CRM. We run server-side conversions, dedup and value passing, and watch CAPI match quality from the same dashboard we bid from.
No handoff between data and spend.
When measurement and budget sit on separate teams, every tracking change turns into a back-and-forth. Here one team runs the martech and the paid: if the purchase event drops or CAPI match quality falls, we see it on the same dashboard we bid from and fix it there, with no problem to pass to anyone.
Want to know how your funnel is measured today?
Reach out and we'll review what's being measured, where signal is lost and what can be activated. You can also see what we've done with other brands.