Tai Loy: +80% sales growth and a 14 ROAS on the peak events
Tai Loy is Peru's leading company in school and office supplies and toys, with over 55 years of history and more than 120 stores across the country. The work centered on its paid media strategy, for both in-store revenue and ecommerce.
The challenge
A chain with a strong physical footprint that aimed to grow the online channel without hurting in-store sales.
- More than 120 physical stores: the goal was to grow ecommerce and sustain in-store sales at the same time.
- A markedly seasonal business, with revenue peaks concentrated on hardsell events like the back-to-school season and the cybers.
- Maintaining a high ROAS as investment scaled on those events.
Our approach
Paid media for both channels, focused on the moments that define revenue.
- 01
In-store and ecommerce
A strategy oriented to store revenue and the online channel in parallel.
- 02
Focus on hardsell events
Concentrating and optimizing spend on the peaks of the year. A 14 average ROAS on the peak events.
- 03
Planning by target
Sales targets per event and measurement against them: 140% average attainment in the first half of 2024.
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