Wyndham: +400% Meta ROI and 15+ hotel chains growing across LATAM
We manage the digital projects of every chain in the group across Latin America: from branding campaigns to a multi-chain performance operation in 3 languages, with reporting automated so the team's time goes to the campaigns, not the spreadsheets.
The challenge
A huge portfolio and a simple question: how do you grow every chain without multiplying the structure?
- More than 15 hotel chains (Dazzler, Esplendor, La Quinta, Decameron, Palladium and more), each with its own identity, client tier and goals.
- Different target markets per hotel: Europe, the United States and local audiences in each destination, operating in 3 languages.
- A reporting volume that grew with every chain and consumed hours the team needed on the campaigns themselves.
Our approach
One growth operation for the whole group, with each chain’s specificity built in.
- 01
From branding to performance
We restructured the Meta campaigns: brand spend became performance campaigns, measured against business results.
- 02
Segmentation by market and tier
Audiences and creatives per destination and client type: what converts a European traveler is not what converts a local audience.
- 03
Operating in 3 languages
Campaigns and creatives in the languages of each market, covering LATAM and the outbound markets.
- 04
Automated reporting
80% less time building spreadsheets per chain, more time deciding.
- 05
One operation, many brands
Shared account structure and processes across chains, so every new launch starts on top of what was already built.
The Wyndham Alltra launch
With the group's operation running, Wyndham asked us to run the digital launch of its new premium chain. Launch campaigns with bookings as the direct goal:
Your brand could be the next case.
Tell us what you're after and we'll build a growth plan on your own accounts.
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