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Success case

Cheetah Motorsport: 40% ACOS improvement and sales that doubled at the same spend

Cheetah Motorsport is a motorcycle equipment retailer operating on Amazon with an advertising structure that did not reflect actual business objectives. We restructured their Amazon Advertising strategy to align ACOS with the profitability of each product, manage over 40 simultaneous campaigns with clear performance objectives, and deliver a doubling in sales without increasing investment.

40%improvement in ACOS (Advertising Cost of Sale)
x2sales growth at the same investment
+40campaigns managed simultaneously with full performance objectives (ACOS and ROI)

The challenge

Advertising spend on Amazon was in place, but the return was not aligned with the business margin structure. ACOS was not tracked per product or per objective, and the number of active campaigns had grown without a management framework to support them.

  • An elevated ACOS with no clear reference point for what was sustainable per product category, making it difficult to decide where to scale and where to pull back.
  • A growing number of campaigns without differentiated objective structures: awareness and direct-conversion campaigns competed for the same budget without a clear prioritization criterion.
  • The need to sustain channel growth without increasing spend, requiring both operational efficiency and clarity on the KPIs governing each campaign.

Our approach

We restructured the Amazon Advertising operation from the campaign architecture through to the performance objective assigned to each one.

  1. 01

    ACOS targets aligned with business objectives

    We defined differentiated ACOS targets based on the margin and strategic role of each product. This made it possible to optimize each campaign against a specific goal rather than a generic account average.

  2. 02

    Managing 40+ simultaneous campaigns

    We organized over 40 active campaigns with clear performance objectives: ACOS-oriented and ROI-oriented campaigns operated under distinct criteria, within a structure that allowed both to be managed at scale without losing visibility into any of them.

  3. 03

    Efficiency on the same investment

    The outcome of the restructuring was x2 sales growth without a budget increase and a 40% improvement in account-level ACOS, resulting from more precise allocation across campaigns and objectives.

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