ClimateTrade: lead rate raised to 4.3% and presence across more than 9 markets

The challenge

A technology platform with a differentiated product that needed to turn interest into real demand, across very different markets and segments.

• The starting lead rate was 0.30%: traffic was reaching the platform but not converting into qualified contacts, and the quality of the leads that did come through was inconsistent.
• ClimateTrade aimed to expand beyond its initial markets, with the complexity inherent in operating across multiple geographies with different regulatory environments and audiences.
• The company needed to demonstrate commercial traction to investors to support its next financing round, which required not just volume but evidence of a functioning acquisition model.

Our approach

We worked on quality before volume, with a strategy that connected lead generation to the expansion and investment-round objectives.

1. 01

   Conversion and lead quality optimization

   We identified friction points in the user journey and adjusted the media, segmentation, and messaging to attract higher-intent traffic. The lead rate rose from 0.30% to 4.3%, with a simultaneous improvement in the quality of the contacts generated.

2. 02

   Expansion into new markets

   We supported entry into more than 5 initial markets and then the extension to 4 additional markets, adapting the acquisition strategy to the local conditions of each geography.

3. 03

   MVP support for the investment round

   We contributed to the MVP that ClimateTrade presented in its next 8M€ investment round, providing evidence of measurable commercial traction.