Freshsnow: +800K active users and double the retention
Freshsnow is a snow-forecast app built for skiers and snowboarders. We developed a two-phase strategy, beginning with branding and moving into performance, around two core objectives: growing downloads and improving retention. The outcome was concrete: new users retained at three months doubled, monthly active users grew by more than 800,000, and acquisition campaigns reached audiences in more than 20 countries.
The challenge
Freshsnow operates in a niche that is both seasonal and geographically dispersed. Growing downloads alone was not enough: the real measure of success was whether those users remained active months after installing the app.
- Scale downloads across multiple markets without sacrificing user quality.
- Measure and optimize cost per retention by channel and campaign, not just cost per install.
- Maintain brand relevance in a category where demand is concentrated around the snow season.
Our approach
We structured the work in two consecutive and complementary phases, prioritizing positioning before scale.
- 01
Branding phase
Before activating performance campaigns, we sharpened Freshsnow's positioning so its value proposition was clear and distinct in each market. This foundation reduced friction in later stages and improved the quality of acquired traffic.
- 02
Performance focused on retention
We launched acquisition campaigns with two defined objectives: downloads and retention. We measured cost per user retention by channel and by campaign, which allowed us to redirect budget toward the sources producing users who stayed active at 90 days.
- 03
Controlled geographic expansion
We scaled campaigns to more than 20 countries while maintaining visibility into the individual performance of each market and the brand consistency established in the first phase.
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