KeepSmiling: +184% leads and -57% cost per lead in one quarter
KeepSmiling sells clear aligners that progressively correct dental positioning. With operations across five Latin American countries, the challenge was not simply attracting interest but doing so at a sustainable cost and with consistent messaging across different markets. In the last quarter, total regional leads grew by 184% and cost per lead fell by 57%.
The challenge
Running campaigns across five Latin American markets simultaneously means dealing with audiences at different stages of product awareness, distinct local cost structures, and messaging requirements that vary by country without losing overall efficiency.
- Generate qualified lead volume in each country while keeping cost per lead at a level that made the regional operation financially viable.
- Maintain a coherent message for a dental health product that demands trust, while staying locally relevant in each market.
Our approach
We designed a campaign structure that separates budget logic by market while centralizing learning, so that what works in one country quickly informs what gets tested in the others.
- 01
Market-level segmentation with cross-market optimization
We organized accounts by country to control spend and local creative, and established a weekly review process that transferred learnings from higher-volume markets to less mature ones, shortening optimization cycles across the region.
- 02
Creative built around purchase intent
We developed differentiated assets by funnel stage: prospecting ads focused on the aesthetic outcome, and retargeting pieces that addressed specific objections about the alignment process. This reduced conversion friction and improved the quality of captured leads.
Your brand could be the next case.
Tell us what you're after and we'll build a growth plan on your own accounts.
Let's talk