Norauto achieved +60% Hot Sale sales growth by taking tires online
Norauto is a well-known tire and auto-parts retailer. It was one of the first clients to test MercadoShops' new platform format, acting as an early tester of its features and becoming a reference case in a category historically driven by in-person sales.
The challenge
Selling tires online is not a natural starting point. The category has a long tradition of in-person sales: buyers typically visit a store, talk to an advisor, and decide on the spot. Norauto wanted to change that dynamic and build a real ecommerce channel with measurable volume and profitability.
- Convert a high-friction category, accustomed to traditional retail, into a scalable digital sales channel.
- Leverage high-demand events like Hot Sale to generate measurable, year-over-year comparable results.
- Do it on a new platform whose features were still being validated in the market.
Our approach
We worked with Norauto from the start of their digital channel, with a strategy focused on concrete results at each stage.
- 01
Early adopter on MercadoShops
Norauto was one of the first clients to operate on MercadoShops' new format, participating as a tester of features before they became widely available. That gave us an operational edge and the ability to optimize ahead of the curve.
- 02
Performance built around peak events
We designed an investment and activation strategy centered on key dates like Hot Sale, with campaigns that made it possible to compare results across editions and demonstrate real growth: +60% in sales versus the prior year.
- 03
Building a digital channel in a traditional category
We developed Norauto's online presence as a sustained effort, not only around demand peaks. The most meaningful result of 2020 was surpassing 4,000 tire combos sold online, a volume that was not common for the category at that time.
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