Share Your Board: x2 in supply and demand for a surfboard marketplace
Share Your Board connects people who own surfboards with people who want to rent them. For that market to work, both sides need to grow at the same time. We managed search campaigns aimed at capturing both board owners willing to list their equipment and surfers looking for rentals, and the results showed up on both fronts.
The challenge
A two-sided marketplace needs supply and demand to scale in parallel. If only one side grows, the market falls out of balance: boards with no takers, or interested renters with no available boards.
- Reach board owners who were not yet aware of the platform and encourage them to list their available equipment.
- Generate quality rental inquiries in zones where supply already existed, while identifying new zones with latent demand.
Our approach
We designed separate search campaigns for each side of the marketplace, with distinct messages and audiences but coordinated budgets to prevent either side from outpacing the other.
- 01
Supply acquisition campaigns
We targeted board owners through searches oriented around earning income from their equipment. Ads communicated how straightforward it is to list a board and that real demand already existed in their area, lowering the entry barrier for people who had never rented out a board before.
- 02
Demand acquisition campaigns
In parallel, we activated searches from people looking to rent surfboards, segmented by geographic location. This allowed us to identify zones with rental intent but insufficient supply, insights that fed back into the owner acquisition strategy for those same areas.
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