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Success case

SKILLMAPPER: 40% more qualified traffic and expansion to 8 countries

SKILLMAPPER is an online course comparison platform that also offers a plug-in designed to help users strengthen their LinkedIn profiles for job applications. They came with a product with real traction but no paid media strategy capable of translating that proposition into measurable growth. We built campaigns that attracted users with concrete intent, supported the launch of their two main products across more than eight markets, and scaled plug-in installations in a sustained way.

40%improvement in qualified traffic reaching goal 1
2launch of its 2 main products and variants across more than 8 countries
x3plug-ins installed

The challenge

SKILLMAPPER operates in a competitive space where user intent varies considerably: from someone comparing course prices to someone actively looking to improve their professional profile before applying for a job.

  • Attract traffic with genuine intent toward the platform's primary goal, without wasting budget on visits that would not convert.
  • Structure a launch strategy capable of running simultaneously across more than eight countries, adapting messaging and bidding to markets with very different behaviors and cost-per-click dynamics.

Our approach

We organized the work around two axes: the quality of incoming traffic and controlled geographic expansion. Every paid decision was oriented toward the conversion events SKILLMAPPER had already defined, not toward volume metrics.

  1. 01

    Segmentation by intent and funnel stage

    We designed separate campaign structures for the two main products, with audiences built from search intent signals and on-platform behavior. This made it possible to allocate budget according to the likelihood of reaching goal 1 within each segment.

  2. 02

    Staged rollout across international markets

    The expansion to more than eight countries was carried out in stages, prioritizing markets with the strongest fit before opening the remaining ones with transferred learnings. For the CV plug-in, campaigns targeted active professional profiles on LinkedIn, which contributed to tripling installations.

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