Paid media and martech, run out of Buenos Aires.
A paid media, martech and data agency since 2017
Zenda is a paid media and martech agency founded in 2017 in Buenos Aires. We run ad spend and measurement for brands across the Americas and Europe, inside each client’s own accounts and licenses.
- Founded
- 2017
- Headquarters
- Buenos Aires, Argentina
- Team
- ~25 people
- Reach
- The Americas and Europe
- Languages
- Spanish and English
- Certification
- Certified B Corporation
- Partner
- Google Partner
- Contact
- hola@zenda.com.ar
What we actually do
We run performance campaigns on Meta, Google, TikTok, Apple Ads and Amazon Ads, and we stand up and operate the measurement stack behind them: CDPs, product analytics, attribution and activation into paid. Execution happens inside the client’s own ad accounts, not mirror accounts: the pixel, the data and the history stay theirs, and there is no markup on spend.
We work with category-leading brands across several markets: Wyndham Hotels & Resorts, Bumeran, CCU, Banco Hipotecario, Tai Loy, Clue, Lemon, Norauto and Megalabs, among others. Every case published on this site carries the challenge, the approach and the numbers that moved.
We also build tools when what we need does not exist, and we share them: Scalemage for creative resizing, SeePM for auditing media accounts, Measurly for cross-platform measurement, and MCP servers that connect AI agents to advertising platforms.
The three areas we operate
One team covers all three, so nothing gets lost between measurement and spend.
Paid Media
Account structure, targeting, creative, bidding and daily optimization across the self-managed platforms.
See more →MarTech
CDPs, product analytics, a versioned tracking plan, and activation of audiences and conversions into paid.
See more →Data & AI
Cross-platform measurement, incrementality and mix models, plus a lab for AI applied to marketing.
See more →
How we work with every client
Three things we hold to from day one, and that can be checked at any point in the relationship.
Proactivity
We take responsibility for leading the campaigns: we bring the improvements the ecosystem surfaces instead of waiting to be asked.
Direct attention
The assigned team is available for questions, and any change of people is communicated to the client right away.
Transparency
We share context and decisions, not just reports. Access, data and history belong to the client, always.
Want to know whether we can help?
Tell us what you are trying to solve and we will tell you honestly whether it is a problem for us.