Industries

Growth for fintech

Paid media and martech agency for fintech

In fintech, the cost of acquiring a user and the value that user generates are read together, not apart. We run paid media and measurement end to end so every install becomes an active account, not just another download.

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The problem with growing a fintech

The download is cheap; the active, funded account is not. Most fintechs optimize to installs and find out late that the real cost per user (the one who opens, verifies and transacts) is several times higher. Add a regulated market, long onboarding cycles, and attribution that breaks between the ad, the install and the first in-app event.

How we work it

  • From install to active account

    We optimize to what matters (the active account and completed onboarding), not the download, as when we helped Banco Hipotecario turn installs into created accounts.

  • CAC and LTV in one view

    We measure cost per acquired user against what that user generates. Bids move with that number, not the CPI.

  • Measurement that survives iOS and regulation

    We implement and operate the measurement stack (CDP, product analytics, attribution) so the signal from ad to in-app event isn’t lost.

Fintechs that trusted us with their strategy

LB FinanzasBanco HipotecarioBanco del SolMobbexLemonBerry
One
Wallbit

We are deep-tech experts, but agnostic by design: we adapt to each client’s stack, not the other way around.

Attribution (SDKs)

  • Singular
  • AppsFlyer
  • Adjust
  • Kochava

Activation

  • Indigitall
  • Customer.io
  • OneSignal

CDP

  • Segment
  • Customer.io

Product analytics

  • PostHog
  • Mixpanel
  • Amplitude
  • Firebase
  • Does Zenda have regulated-fintech experience?

    Yes. We run acquisition and measurement for digital banks, wallets, and payments and lending platforms, in markets with compliance requirements and long onboarding cycles.

  • Do you optimize to installs or active users?

    Active users. We optimize to the active account and completed onboarding, not the download, and look at real cost per user rather than cost per install alone.

  • Which attribution SDKs do you work with?

    We are agnostic: we operate with Singular, AppsFlyer, Adjust and Kochava, and pick whichever best fits the client’s stack and budget.

Let’s talk about your fintech

Tell us where your product is and which number you need to move.

Let’s talkSee cases