Growth for hospitality and travel
Paid media agency for hotels and travel
In hospitality, every direct booking is worth more than one through an OTA. We run paid media to drive demand to direct bookings, coordinating several properties and markets without losing sight of the brand.
The problem with growing in hospitality
A direct booking leaves more margin than an OTA one, but competing against them in paid media is not cheap. Add operating several properties, with different seasons, markets and languages, and the constant tension between building brand and bringing bookings this month.
Focus on direct bookings
We run paid media with a focus on direct bookings, which leave more margin than an OTA, as we did with Tulum Nomade, whose objective was exactly that.
Multi-property and multi-market
We coordinate several chains and hotels across different markets, languages and seasons, so no property ends up in a silo.
Brand and performance in one account
We balance brand building with this month’s bookings, so future demand and today’s do not compete for the same budget without judgment.
Hotels and travel brands that trusted us with their strategy
We are deep-tech experts, but agnostic by design: we adapt to each client’s stack, not the other way around.
Measurement
- GA4
- Google Tag Manager
Booking & travel
- Google Hotel Ads
- Metasearch feeds
CDP & activation
- Segment
- Customer.io
Product analytics
- PostHog
- Mixpanel
- Amplitude
Do you focus paid media on direct bookings?
Yes. We run paid media with a focus on direct bookings, the channel that leaves more margin, as we did with Tulum Nomade, whose objective was exactly that.
Do you manage several properties and markets?
Yes. We coordinate chains and hotels across different markets, languages and seasons from one operation, as we did with the Wyndham chains across LATAM.
Let’s talk about your hotel
Tell us your properties, your markets and your season.