How to think about it

Growth team: in-house vs agency

The question is not just hire or outsource. It is which combination gives you the best result for your stage. Here we compare both options without bias, then explain where Zenda fits in each scenario.

The comparison, no spin
In-house teamAgency
CostFixed and high: salaries, overhead, tools and hiring time.Variable: you pay for operation and expertise, no fixed structure.
Time to startSlow: recruiting and training a performance team takes months.Fast: an experienced team starts in weeks.
ExpertiseDeep in your product, but limited to what your few people have seen.Broad: learnings from many accounts, industries and platforms.
Control and contextMaximum: they live your business every day.Depends on the model; the good ones operate with context, not from outside.
Technology and toolingYou have to build or buy it, and maintain it.Comes with the stack and tools already solved.
ScaleScaling means hiring and training again.Scales and de-scales with the business, no re-hiring.

Where Zenda fits

We do not work in a single model. Depending on what the business needs, we come in two ways.

  • As an agency, end to end

    We run the full paid media and martech stack on your own accounts, with our technology, like the growth team you do not have to hire.

  • As an advisory layer on your in-house team

    If you already have a team, we join as a top advisor and cut its tech debt: we bring the judgment, the technology and the tools so your people go further, without replacing them.

  • Does Zenda replace my internal team?

    Not necessarily. We can operate as your end-to-end growth team, or join as an advisory and technology layer on top of your in-house team to cut its tech debt and level it up.

  • How do I know which model fits me?

    It depends on your stage, your budget and whether you already have a team. We talk it through with your concrete case instead of selling a single format.

Let’s talk about your growth team

Tell us if you have a team, what you are missing, and what you want to solve.