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Success case

Bumeran: +83,000 CVs uploaded from ads and x3.5 in B2B revenue

Bumeran is one of Latin America's leading job platforms, connecting companies with talent across the region. The work covered both sides of the marketplace: CV uploads on the candidate side and ad-package sales on the company side.

+83,000CVs uploaded from ads in the last year in Argentina
+41%new users from Google Ads campaigns with a full-funnel strategy
x3.5increase in sales revenue in Argentina (ad packages bought by companies)

The challenge

A two-sided marketplace that requires sustaining demand and supply at once, and efficiently.

  • Two audiences with different logic: candidates uploading a CV and companies buying ad packages, each with its own conversion journey.
  • A high, sustained volume of more than 70,000 active job posts that require a steady flow of talent on the candidate side.
  • Growing revenue on the company side without increasing acquisition cost on the candidate side.

Our approach

A distinct strategy per objective for each side of the marketplace, measured against business results.

  1. 01

    Full-funnel Google Ads strategy

    Covering every stage, from discovery to conversion, focused on bringing in new users. Result: +41% new users from Google Ads.

  2. 02

    Separate journeys per audience

    Distinct campaigns and measurement for CV uploads on the candidate side and package sales on the company side.

  3. 03

    Company-side monetization

    Ads geared to selling ad packages on the site. Sales revenue recorded x3.5 growth in Argentina.

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