collective.: +1000 forms in a single day
collective. is a neo-university that trains students for the careers of the future through an MBA in Technology (MBT), Bootcamps and specialized Courses. When they launched their flagship program, they needed to build a qualified audience pipeline in a short window. The outcome was clear: more than 1,000 forms received in a single day and 900 MBT program downloads in one month.
The challenge
collective. came with a differentiated educational offering but no measurable demand history. The challenge was to generate qualified lead volume quickly, in a market where alternative higher education is still building credibility.
- Position a new educational format, the MBT, to audiences unfamiliar with it and comparing it against traditional alternatives.
- Turn early interest into concrete actions, either program downloads or form submissions, within tight time windows.
Our approach
We structured acquisition across two layers: visibility for the format and direct conversion on the program. Every element was tied to a measurable outcome, without dispersing budget across vanity metrics.
- 01
Action-oriented acquisition campaigns
We designed and managed paid media campaigns focused on contact form submissions and MBT brochure downloads. Targeting was built around professional profiles with intent to upskill or change careers, not broad interest audiences.
- 02
Conversion assets aligned to the decision cycle
The downloadable material and forms were integrated into short flows, reducing friction at the moment of highest intent. Each touchpoint had a single measurable objective, which allowed real-time optimization during peak activity days.
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