Rusty: +20% conversion and 3,300 transactions in a month, built on three years of sustained work
Rusty is a well-known apparel brand in Argentina. We have worked together for more than 3 years, with steady year-on-year growth and a 2020 platform migration that improved conversion metrics and enabled extraordinary sales peaks at Hot Sale 2020.
The challenge
A multi-year apparel ecommerce account where sustained growth required a technical foundation capable of supporting it.
- Sustaining year-on-year sales growth on a platform that constrained optimization capacity and conversion efficiency.
- Preparing the account to absorb the volume of major sales events like Hot Sale without conversion metrics deteriorating under load.
- Executing a platform migration without disrupting the commercial operation or losing the performance ground already gained.
Our approach
Long-term work: year-on-year performance management and a platform migration that became the inflection point for results.
- 01
Steady year-on-year growth
The relationship spans more than three years. Continuous optimization work produced consistent sales growth, built on the client's own accounts and without reliance on isolated peaks.
- 02
Platform migration as a conversion lever
In 2020 we coordinated the migration to a new ecommerce platform. The result was a 20% average improvement in conversion rate, which improved the efficiency of all advertising investment.
- 03
Performance on high-volume events
With the new platform in place, Hot Sale 2020 registered 3,300 transactions in the month of July, a peak the previous infrastructure would not have absorbed with the same efficiency.
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