Un Ensayo para Mí: +3300 patient contacts in one month
Un Ensayo para Mí is a healthtech platform that connects patients with specific conditions to clinical trials run by laboratories developing new treatments across the Americas. We worked to structure and manage a contact-generation campaign focused on patient recruitment, running simultaneously across seven countries.
The challenge
Patient recruitment for clinical trials is a sensitive and technically demanding category: the target audience is defined by precise medical criteria, and advertising must operate within strict regulatory and ethical frameworks.
- Reaching patients with specific conditions across markets with different advertising regulations for health-related categories.
- Scaling lead volume in a controlled way while maintaining contact quality and message consistency across seven countries at the same time.
Our approach
We designed a campaign structure that prioritized segmentation accuracy and local message adaptation, with centralized performance oversight across all markets.
- 01
Condition-based and contextual targeting
We built audiences oriented toward profiles with interest or history related to the conditions covered by the trials, adjusting criteria by country based on available volume and local regulations.
- 02
Coordinated multi-market management
We ran paid media simultaneously across seven countries in the Americas, with unified reporting and real-time budget adjustments to concentrate spend where the cost per contact was most efficient.
Your brand could be the next case.
Tell us what you're after and we'll build a growth plan on your own accounts.
Let's talk