uroff: x3 monthly leads for a flexible workspace platform
uroff is an Argentine platform that lets people and companies rent workspace on a flexible, on-demand basis. With distinct verticals serving corporate clients and individual users, the business needed a media strategy capable of running two acquisition logics in parallel without sacrificing efficiency in either.
The work
We structured campaigns separately for each vertical, accounting for the differences in decision cycle, messaging, and audience between the corporate segment and the individual user. This allowed for more precise budget allocation and prevented the metrics of one channel from distorting decisions in the other.
Over the first half of 2022, monthly leads tripled and the customer base grew by 80%. The results reflect a sustained campaign, not a one-off spike: the structure remained in place as an ongoing acquisition foundation for both business verticals.
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