X-28 Alarmas: +600 leads per month in the security market
X-28 Alarmas sells alarms and security systems across Argentina. The goal was to build a consistent flow of qualified inquiries through paid channels. Within the first three months, they surpassed their initial target by 28% and established a volume of more than 600 leads per month.
The challenge
The security market in Argentina is competitive and price-sensitive. Generating qualified demand at scale required precision in both audience targeting and messaging.
- Build a predictable monthly lead volume for the sales team, without relying on referrals or organic traffic.
- Reach the agreed acquisition target within the first ninety days of operation.
Our approach
We structured a paid acquisition strategy focused on volume with quality controls at each stage of the funnel.
- 01
Segmentation and creatives by profile
We identified the highest-intent audience profiles within the target market and developed specific creatives for each segment, prioritizing clarity around the product and its value proposition.
- 02
Continuous optimization from early data
During the first weeks we adjusted bids, creatives, and audiences based on real conversion data, which allowed us to scale lead volume without degrading lead quality.
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