Banco Hipotecario: x5 growth in accounts created in 6 months
Banco Hipotecario needed to turn install volume into real customers. Within six months, monthly accounts created grew fivefold.
The challenge
The goal was not simply to accumulate downloads. It was to convert those installs into users who completed onboarding and opened an account. The gap between installing the App and becoming an active bank customer was the core problem.
- Generate a sustained volume of qualified installs, not generic traffic.
- Improve the conversion rate from install through to account activation.
Our approach
The work was structured around the full funnel: from the first ad impression to the moment a user activates their account.
- 01
Scale with a focus on quality
More than 90,000 monthly installs were reached by prioritizing audiences with a higher likelihood of completing registration, not raw volume alone.
- 02
Optimizing the critical step
The install-to-onboarding leg received concentrated improvement effort. Result: the onboarding conversion rate rose 2.5 percentage points to 3.8%.
- 03
Business-level impact
The combination of qualified volume and higher conversion produced a 5x increase in accounts created per month over the course of six months.
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