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Success case
Tulum Nomade: +283% clicks on Book Now with equivalent spend
Tulum Nomade is a premium hotel in the Mexican Caribbean, with few rooms, built around an immersive experience. The paid media work concentrated on one objective: the direct booking.
+120bookings generated in a single month
+283%increase in clicks on the "Book Now" button with similar spend month over month
The work
In a property where the value is the experience and room inventory is limited, the direct booking is the central objective. The campaigns were oriented to that action: directing the visitor to the booking button.
With equivalent spend from one month to the next, clicks on the Book Now button rose +283%, alongside more than 120 bookings in a single month.
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