Paid Media & MarTech through the lens of Zenda
Clear analysis on what shifts in the growth ecosystem: platforms, data, martech and judgment.
What PostHog can record in a mobile fintech app without exposing sensitive data
In a mobile fintech app, the question isn't what you can measure, but what you can record without capturing an ID document or a balance, and which features have real parity on mobile. What comes masked by default, what changes between a native app and React Native or Flutter, and where mobile lags behind web.
Which PostHog features are worth checking first in an ecommerce store
An ecommerce store loses money at several points along the path to purchase, and PostHog is a set of products that answer different questions, not a single tool. A map of what to look at based on the business question, with the limits of each one clearly stated.
OpenAI launches a ChatGPT Ads Manager plugin that runs campaigns by conversation, with write permissions
OpenAI launched the ChatGPT Ads Manager plugin, which creates, manages, and analyzes ad campaigns from a conversation, with read and write permissions over the account. The help center does not document it yet, so the note separates what is confirmed from what remains an open question.
Manus is splitting from Meta, and it deletes what you generated with the Ads Manager connector
Manus, the agent Meta installed inside Ads Manager’s tools menu in February, announced on August 11 that it is going independent again and will delete data generated since December 29, 2025 from affected accounts. The backup window closes August 23 at 07:59 Singapore time.
Product, growth, and technology: the convergence your martech stack hasn't absorbed yet
Product, growth, and technology increasingly run as a single discipline, but most martech stacks are still wired in silos inherited from the previous era. Consolidating cuts friction, and raises vendor dependence by exactly the same amount: there is no free lunch. It matters most for startups and scaleups where speed of learning beats optimizing each layer on its own.
Infillion acquires Catalina: real purchase data now in Programmatic
Infillion acquired Catalina, the world's largest source of deterministic purchase data: 130 million households, 70 retail banners, $600 billion in annual spending tracked. The data will be exclusive to the Infillion platform. For the US programmatic ecosystem, this consolidates verified purchase data within a single DSP. For LATAM, where that infrastructure doesn't exist at comparable scale, the measurement gap widens while retail media investment grows at 28% annually.