Paid Media & MarTech through the lens of Zenda
Clear analysis on what shifts in the growth ecosystem: platforms, data, martech and judgment.
Improve your product on AutoPilot with Posthog
PostHog calls its product agents "self-driving mode", but the design is the opposite of autonomous: the agent observes signals, proposes a pull request, and a human approves before anything reaches production, then the system measures whether the metric moved. Why that loop, with a human gate and measurement, is the pattern coming for paid media and martech.
Search as a checkout: what Google's Connected Apps means for ecommerce in LATAM
With Connected Apps, Google lets people buy from the search bar without ever visiting your site. The conversion point, and the buyer's data, shifts to the agent: what to prepare in your stack before it reaches the region.
Retail Media Under Pressure: the independent shrinks and the buying decision moves to the assistant
Two moves in one month redraw retail media: Criteo falls into private equity and Amazon pays to be in ChatGPT while blocking its data from OpenAI. The underlying tension is who controls the rails and the purchase data.
The first hard number on AI search erosion: what the Bocconi study measures, and why the curve matters more than the percentage
A Bocconi study quantifies AI search erosion for the first time: ChatGPT cuts traditional searches 9.4% on average, 17% after 20 weeks. The curve matters more than the number.
What Running a Growth Agency Taught Me About Product Teams
Most growth problems aren't acquisition problems: they're product-clarity problems that only show up once traffic increases. Lessons from running a growth agency on why the fastest teams argue about metrics before solutions, and the one question every product team should answer every week.