Banco del Sol: +10,000 app installs per month with a brandformance strategy
Banco del Sol, the digital bank of Sancor Seguros, needed to scale app installs without giving up brand consistency. We built a brandformance strategy that combined install-focused performance with tested and validated YouTube video content produced alongside Rufus.
The challenge
Banco del Sol operates in a competitive segment: digital banking in Argentina, with the stated goal of becoming the country's most human bank. Scaling user acquisition without losing brand coherence required an approach that could work on two levels at once.
- Grow app installs at a sustained, measurable pace, leaning on Sancor Seguros's base of over 7,000,000 policyholders as a foundation of trust.
- Build video recognition with creatives that generated real attention, not just impressions, validated before scaling investment.
Our approach
We structured a brandformance strategy: performance campaigns with install objectives and a video content line focused on brand awareness, with a testing and validation process prior to scaling.
- 01
Performance for installs
We managed app install campaigns with continuous segmentation and optimization, sustaining over 10,000 monthly installs with consistent investment efficiency.
- 02
Tested video with Rufus
We worked with Rufus on the creation and validation of YouTube video content. Pieces were tested before scaling, which allowed us to achieve a 50% increase in View Rate with creatives that audiences actually watch.
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