Mobbex: 20x in qualified traffic, from MVP to exit
Mobbex is an Argentine company that built payment solutions for brick-and-mortar retailers and ecommerce businesses. We joined right after the product entered the market and worked alongside the team through the full startup lifecycle until the company reached a successful exit, building the acquisition strategy that sustained growth at every phase.
The challenge
Mobbex needed to scale the acquisition of retailers and ecommerce operators in a competitive Argentine payments market, starting from a small user base and with the resource constraints typical of an early-stage startup.
- Build real subscription volume through Paid Media channels with no prior campaign history and no accumulated first-party audience data.
- Identify and reach the segments of retail merchants and ecommerce operators most likely to adopt the product, in a market where payment solution alternatives were numerous and fragmented.
Our approach
We designed a growth strategy oriented toward business outcomes. Every media, segmentation, and creative decision was subordinated to the goal of adding qualified subscribers and sustaining growth phase by phase.
- 01
Audience architecture and qualified traffic
We developed affinity-based segmentation structures to reach merchants and ecommerce operators with a high propensity to adopt alternative payment solutions. That audience work translated into 20x growth in traffic from segments aligned with the product.
- 02
Systematic creative iteration
We tested more than 300 creative pieces throughout the engagement, identifying the messages and formats that best communicated Mobbex's value proposition to each segment. That sustained iteration was central to reaching the 7,000-plus subscriptions generated from Paid Media channels.
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