FC hogar&deco: 2X annual growth in a home-furniture ecommerce
FC hogar&deco is the ecommerce line for furniture and home decor within the Fontenla group. We have worked alongside their team since the initial launch into digital media, managing year-on-year growth and branding campaigns for their physical stores.
The challenge
Fontenla had an established presence in physical retail, but needed to build its digital operation from the ground up: account structure, paid media strategy, and the capacity to scale during high-demand periods.
- Launch the ecommerce channel with a campaign structure capable of generating sales from day one, with no prior data history or existing audiences.
- Sustain annual growth and operate high-stakes events such as Hot Sale and Cyber Monday with consistent results across every edition.
Our approach
We defined a results-oriented paid media strategy with full-funnel coverage and an operating model that scales efficiently during peak dates.
- 01
Account structure from scratch
We built the advertising account architecture, audience segmentation, and creative frameworks for the ecommerce launch, aligning performance objectives with the group's brand identity.
- 02
Seasonal event operations
We managed 8 Hot Sale and Cyber Monday editions with advance planning on budget allocation, creative assets, and bidding strategies, delivering consistent results across every event without operational issues.
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