The Box: 4% Cost/Sale managing 13 apparel brands

The challenge

Managing the digital ecosystem of 13 brands simultaneously requires structure, editorial judgment, and the ability to scale budgets without losing efficiency. The Box needed a team that understood the portfolio as a whole and could operate with precision during peak commercial periods.

• Coordinate differentiated media plans for 13 brands, each with its own identity, audience, and commercial objectives within the same retail group.
• Sustain efficiency metrics during high-investment events such as Cyber, where total spend scaled up to five times above normal periods.

Our approach

We built a working structure that gave each brand strategic autonomy while maintaining visibility and control over overall portfolio performance.

1. 01

   Per-brand planning with portfolio-level oversight

   Each of the 13 brands received its own digital communication plan, with objectives, creatives, and targeting adapted to its identity. At the same time, we consolidated results at group level to surface cross-brand efficiency opportunities and prevent brands from bidding against each other in auction.

2. 02

   High-volume operations during Cyber events

   We developed an activation protocol for hardsell dates with staged budget planning, real-time monitoring, and segment-level bid adjustment. This allowed us to manage more than twelve Cyber editions while holding Cost/Sale at 4% even as total investment multiplied by five.